Chocolove vs Kit Kat® · Bay Area shelf head-to-head
Chocolove and Kit Kat®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chocolove is in more Bay Area grocersChocolove fields the deeper lineup
Chocolove
Kit Kat®
52
brand power
51
63
products
28
2
categories
4
3
subcategories
5
18
grocers
15
$1.70
price per fl oz
$1.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chocolove▭ Kit Kat®
Distribution · 30% of score75·63
K
carried in 18 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chocolove
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chocolove · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chocolove · Kit Kat®
