Cholula vs Dave's Gourmet · Bay Area shelf head-to-head
Cholula and Dave's Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cholula carries more Brand PowerCholula is in more Bay Area grocersCholula sits further up the premium end
Cholula
Dave's Gourmet
53
brand power
45
20
products
19
5
categories
3
6
subcategories
5
18
grocers
16
$1.14
price per fl oz
$1.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cholula▭ Dave's Gourmet
Distribution · 30% of score75·67
C
carried in 18 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cholula
only Dave's Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cholula · Dave's Gourmet
