Lining them up…
Cholula and Floyd & Fred's Hotlime, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 18 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Cholula doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cholula · Floyd & Fred's Hotlime
20 products in the catalog·3 products in the catalog
spans 5 categories · 6 subcategories·spans 2 categories
~1% average share on the shelves it competes on·~0% average share on the shelves it competes on
no exclusive doors — everywhere Floyd & Fred's Hotlime is, Cholula is too.