Cholula vs Melinda's · Bay Area shelf head-to-head
Cholula and Melinda's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cholula carries more Brand PowerCholula is in more Bay Area grocersCholula fields the deeper lineup
Cholula
Melinda's
53
brand power
36
20
products
15
5
categories
4
6
subcategories
4
18
grocers
11
$1.14
price per fl oz
92.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cholula▭ Melinda's
Distribution · 30% of score75·46
C
M
carried in 18 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score81·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cholula
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cholula · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cholula · Melinda's
