Cholula vs Tabasco · Bay Area shelf head-to-head
Cholula and Tabasco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cholula carries more Brand PowerCholula is in more Bay Area grocersCholula fields the deeper lineup
Cholula
Tabasco
53
brand power
43
20
products
12
5
categories
3
6
subcategories
3
18
grocers
16
$1.14
price per fl oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cholula▭ Tabasco
Distribution · 30% of score75·67
C
T
carried in 18 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score81·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cholula
only Tabasco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cholula · Tabasco
