Cholula vs Truff · Bay Area shelf head-to-head
Cholula and Truff, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cholula carries more Brand PowerCholula is in more Bay Area grocersTruff fields the deeper lineupTruff sits further up the premium end
Cholula
Truff
53
brand power
47
20
products
25
5
categories
4
6
subcategories
7
18
grocers
12
$1.14
price per fl oz
$2.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cholula▭ Truff
Distribution · 30% of score75·50
C
carried in 18 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score81·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cholula
only Truff
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cholula · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cholula · Truff
