Chosen Foods vs Hellmann's · Bay Area shelf head-to-head
Chosen Foods and Hellmann's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chosen Foods carries more Brand PowerChosen Foods is in more Bay Area grocersChosen Foods fields the deeper lineup
Chosen Foods
Hellmann's
55
brand power
26
31
products
16
4
categories
1
11
subcategories
1
19
grocers
2
$13.95
avg price
$7.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chosen Foods▭ Hellmann's
Distribution · 30% of score79·8
H
carried in 19 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chosen Foods
only Hellmann's
no top category Chosen Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chosen Foods · Hellmann's