Chosen Foods vs Miracle Whip · Bay Area shelf head-to-head
Chosen Foods and Miracle Whip, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chosen Foods carries more Brand PowerChosen Foods is in more Bay Area grocersChosen Foods fields the deeper lineupChosen Foods sits further up the premium end
Chosen Foods
Miracle Whip
55
brand power
17
31
products
4
4
categories
1
11
subcategories
1
19
grocers
5
$1.11
price per fl oz
54.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chosen Foods▭ Miracle Whip
Distribution · 30% of score79·21
M
carried in 19 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chosen Foods
only Miracle Whip
no top category Chosen Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chosen Foods · Miracle Whip