Cici's Italian Cookies vs Walker's · Bay Area shelf head-to-head
Cici's Italian Cookies and Walker's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Walker's carries more Brand PowerWalker's is in more Bay Area grocersWalker's fields the deeper lineupCici's Italian Cookies sits further up the premium end
Cici's Italian Cookies
Walker's
33
brand power
53
8
products
36
1
categories
5
4
subcategories
5
12
grocers
15
$1.66
price per oz
$1.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cici's Italian Cookies▭ Walker's
Distribution · 30% of score50·63
carried in 12 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cici's Italian Cookies
no top category Walker's doesn’t also play in.
only Walker's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cici's Italian Cookies · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cici's Italian Cookies · Walker's