Clif Bar vs Legendary Foods · Bay Area shelf head-to-head
Clif Bar and Legendary Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clif Bar carries more Brand PowerClif Bar is in more Bay Area grocersClif Bar fields the deeper lineupLegendary Foods sits further up the premium end
Clif Bar
Legendary Foods
56
brand power
34
42
products
10
3
categories
4
4
subcategories
4
18
grocers
6
$1.26
price per oz
$1.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clif Bar▭ Legendary Foods
Distribution · 30% of score75·25
carried in 18 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clif Bar
only Legendary Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clif Bar · Legendary Foods