Clif Bar vs Mezcla · Bay Area shelf head-to-head
Clif Bar and Mezcla, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clif Bar carries more Brand PowerClif Bar is in more Bay Area grocersClif Bar fields the deeper lineupMezcla sits further up the premium end
Clif Bar
Mezcla
56
brand power
42
42
products
16
3
categories
3
4
subcategories
3
18
grocers
9
$1.26
price per oz
$2.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clif Bar▭ Mezcla
Distribution · 30% of score75·38
carried in 18 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snack Bars8 vs 1 SKUs
2% of shelf
only Clif Bar
only Mezcla
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clif Bar · Mezcla
