Clif Bar vs Think! · Bay Area shelf head-to-head
Clif Bar and Think!, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clif Bar carries more Brand PowerClif Bar is in more Bay Area grocersClif Bar fields the deeper lineupThink! sits further up the premium end
Clif Bar
Think!
56
brand power
45
42
products
21
3
categories
2
4
subcategories
2
18
grocers
13
$1.26
price per oz
$1.90
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clif Bar▭ Think!
Distribution · 30% of score75·54
carried in 18 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clif Bar
only Think!
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Clif Bar · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clif Bar · Think!
