Clif Bar vs Zbar · Bay Area shelf head-to-head
Clif Bar and Zbar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clif Bar carries more Brand PowerClif Bar is in more Bay Area grocersClif Bar fields the deeper lineup
Clif Bar
Zbar
56
brand power
39
42
products
16
3
categories
3
4
subcategories
3
18
grocers
10
$1.26
price per oz
$1.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clif Bar▭ Zbar
Distribution · 30% of score75·42
Z
carried in 18 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score97·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clif Bar
only Zbar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Clif Bar · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clif Bar · Zbar
