Clover Farms vs Isigny Ste Mère · Bay Area shelf head-to-head
Clover Farms and Isigny Ste Mère, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Farms carries more Brand PowerClover Farms is in more Bay Area grocersIsigny Ste Mère sits further up the premium end
Clover Farms
Isigny Ste Mère
67
brand power
47
17
products
15
7
categories
4
9
subcategories
6
17
grocers
11
69.3¢
price per oz
$1.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clover Farms▭ Isigny Ste Mère
Distribution · 30% of score71·46
carried in 17 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cream1 vs 3 SKUs
only Clover Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Clover Farms · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clover Farms · Isigny Ste Mère