Coba vs Equal Exchange · Bay Area shelf head-to-head
Coba and Equal Exchange, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Equal Exchange carries more Brand PowerEqual Exchange is in more Bay Area grocersEqual Exchange fields the deeper lineupCoba sits further up the premium end
Coba
Equal Exchange
20
brand power
53
3
products
43
3
categories
8
3
subcategories
14
3
grocers
12
$5.86
price per fl oz
$2.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Coba▭ Equal Exchange
Distribution · 30% of score13·50
C
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Coba
no top category Equal Exchange doesn’t also play in.
only Equal Exchange
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Coba · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Coba · Equal Exchange
