Coco Real vs Taste Nirvana · Bay Area shelf head-to-head
Coco Real and Taste Nirvana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Taste Nirvana is in more Bay Area grocersTaste Nirvana fields the deeper lineupTaste Nirvana sits further up the premium end
Coco Real
Taste Nirvana
31
brand power
31
9
products
14
3
categories
3
3
subcategories
4
6
grocers
9
16.0¢
price per fl oz
41.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Coco Real▭ Taste Nirvana
Distribution · 30% of score25·38
C
carried in 6 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Coco Real
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Coco Real · 2
only Taste Nirvana · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Coco Real · Taste Nirvana
