Cocojune vs Culina · Bay Area shelf head-to-head
Cocojune and Culina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cocojune carries more Brand PowerCocojune is in more Bay Area grocersCocojune fields the deeper lineupCulina sits further up the premium end
Cocojune
Culina
53
brand power
22
22
products
6
4
categories
2
5
subcategories
3
19
grocers
3
70.2¢
price per oz
99.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cocojune▭ Culina
Distribution · 30% of score79·13
C
carried in 19 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cocojune
only Culina
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cocojune · Culina
