Coconut Cult vs Siggi's · Bay Area shelf head-to-head
Coconut Cult and Siggi's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Siggi's carries more Brand PowerSiggi's is in more Bay Area grocersSiggi's fields the deeper lineupCoconut Cult sits further up the premium end
Coconut Cult
Siggi's
38
brand power
59
13
products
55
1
categories
3
2
subcategories
6
12
grocers
18
$1.43
price per fl oz
32.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Coconut Cult▭ Siggi's
Distribution · 30% of score50·75
carried in 12 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Coconut Cult
no top category Siggi's doesn’t also play in.
only Siggi's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Coconut Cult · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Coconut Cult · Siggi's
