Colavita vs Don Bruno · Bay Area shelf head-to-head
Colavita and Don Bruno, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Colavita carries more Brand PowerColavita is in more Bay Area grocersColavita fields the deeper lineupDon Bruno sits further up the premium end
Colavita
Don Bruno
32
brand power
15
15
products
2
5
categories
1
7
subcategories
1
9
grocers
5
53.8¢
price per fl oz
75.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Colavita▭ Don Bruno
Distribution · 30% of score38·21
C
D
carried in 9 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score71·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Colavita
only Don Bruno
no top category Colavita doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Colavita · 6
only Don Bruno · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Colavita · Don Bruno