Lining them up…
Colavita and Mazzetti L'originale, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 9 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Colavita doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Mazzetti L'originale is, Colavita is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Colavita · Mazzetti L'originale
15 products in the catalog·4 products in the catalog
spans 5 categories · 7 subcategories·spans 1 category
~1% average share on the shelves it competes on·~0% average share on the shelves it competes on