Cole’s vs Ekone · Bay Area shelf head-to-head
Cole’s and Ekone, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cole’s is in more Bay Area grocersEkone fields the deeper lineupEkone sits further up the premium end
Cole’s
Ekone
31
brand power
29
7
products
10
4
categories
2
5
subcategories
5
8
grocers
7
$1.80
price per oz
$5.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cole’s▭ Ekone
Distribution · 30% of score33·29
carried in 8 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Seafood1 vs 2 SKUs
<1% of shelf
only Cole’s
only Ekone
no top category Cole’s doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ekone · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cole’s · Ekone