Columbus vs Paolo Rovagnati · Bay Area shelf head-to-head
Columbus and Paolo Rovagnati, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Columbus carries more Brand PowerColumbus is in more Bay Area grocersColumbus fields the deeper lineup
Columbus
Paolo Rovagnati
60
brand power
17
40
products
5
6
categories
2
13
subcategories
3
16
grocers
1
$10.15
avg price
$6.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Columbus▭ Paolo Rovagnati
Distribution · 30% of score67·4
P
carried in 16 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Columbus
only Paolo Rovagnati
no top category Columbus doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Columbus · Paolo Rovagnati
