Concord Foods vs Wholly Wholesome · Bay Area shelf head-to-head
Concord Foods and Wholly Wholesome, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wholly Wholesome carries more Brand PowerWholly Wholesome is in more Bay Area grocers
Concord Foods
Wholly Wholesome
12
brand power
32
7
products
8
4
categories
3
4
subcategories
4
3
grocers
11
$1.93
avg price
$9.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Concord Foods▭ Wholly Wholesome
Distribution · 30% of score13·46
C
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Concord Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Concord Foods · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Concord Foods · Wholly Wholesome