Contadina vs El Pato · Bay Area shelf head-to-head
Contadina and El Pato, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Contadina carries more Brand PowerContadina is in more Bay Area grocersContadina fields the deeper lineupEl Pato sits further up the premium end
Contadina
El Pato
31
brand power
22
16
products
6
3
categories
4
6
subcategories
4
9
grocers
6
20.5¢
price per oz
25.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Contadina▭ El Pato
Distribution · 30% of score38·25
C
E
carried in 9 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score74·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Contadina
only El Pato
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Contadina · 3
only El Pato · 0
no exclusive doors — everywhere El Pato is, Contadina is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Contadina · El Pato