Cove vs Simply · Bay Area shelf head-to-head
Cove and Simply, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply carries more Brand PowerSimply is in more Bay Area grocersSimply fields the deeper lineup
Cove
Simply
14
brand power
66
4
products
102
1
categories
8
1
subcategories
20
2
grocers
20
18.0¢
price per fl oz
15.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cove▭ Simply
Distribution · 30% of score8·83
C
S
carried in 2 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score28·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cove
no top category Simply doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cove · 0
no exclusive doors — everywhere Cove is, Simply is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cove · Simply
