Cracker Barrel vs Cabot · Bay Area shelf head-to-head
Cracker Barrel and Cabot, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cabot carries more Brand PowerCabot is in more Bay Area grocersCabot fields the deeper lineup
Cracker Barrel
Cabot
16
brand power
53
4
products
45
2
categories
3
2
subcategories
8
3
grocers
17
94.4¢
price per oz
$1.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cracker Barrel▭ Cabot
Distribution · 30% of score13·71
C
carried in 3 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cracker Barrel
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Cracker Barrel · 0
no exclusive doors — everywhere Cracker Barrel is, Cabot is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cracker Barrel · Cabot
