Cravings By Chrissy Teigen vs Betty Crocker · Bay Area shelf head-to-head
Cravings By Chrissy Teigen and Betty Crocker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Betty Crocker carries more Brand PowerBetty Crocker is in more Bay Area grocersBetty Crocker fields the deeper lineup
Cravings By Chrissy Teigen
Betty Crocker
14
brand power
66
2
products
106
2
categories
7
2
grocers
12
$10.19
avg price
$5.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cravings By Chrissy Teigen▭ Betty Crocker
Distribution · 30% of score8·50
C
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cravings By Chrissy Teigen
no top category Betty Crocker doesn’t also play in.
only Betty Crocker
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cravings By Chrissy Teigen · 0
no exclusive doors — everywhere Cravings By Chrissy Teigen is, Betty Crocker is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cravings By Chrissy Teigen · Betty Crocker