Cravings By Chrissy Teigen vs Krusteaz · Bay Area shelf head-to-head
Cravings By Chrissy Teigen and Krusteaz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Krusteaz carries more Brand PowerKrusteaz is in more Bay Area grocersKrusteaz fields the deeper lineup
Cravings By Chrissy Teigen
Krusteaz
14
brand power
46
2
products
22
2
categories
6
2
grocers
11
$10.19
avg price
$5.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cravings By Chrissy Teigen▭ Krusteaz
Distribution · 30% of score8·46
C
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cravings By Chrissy Teigen
no top category Krusteaz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cravings By Chrissy Teigen · 0
no exclusive doors — everywhere Cravings By Chrissy Teigen is, Krusteaz is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cravings By Chrissy Teigen · Krusteaz