Cravings By Chrissy Teigen vs Miss Jones Baking Co. · Bay Area shelf head-to-head
Cravings By Chrissy Teigen and Miss Jones Baking Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Miss Jones Baking Co. carries more Brand PowerMiss Jones Baking Co. is in more Bay Area grocersMiss Jones Baking Co. fields the deeper lineup
Cravings By Chrissy Teigen
Miss Jones Baking Co.
14
brand power
58
2
products
28
2
categories
6
2
grocers
16
$10.19
avg price
$9.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cravings By Chrissy Teigen▭ Miss Jones Baking Co.
Distribution · 30% of score8·67
C
carried in 2 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cravings By Chrissy Teigen
no top category Miss Jones Baking Co. doesn’t also play in.
only Miss Jones Baking Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cravings By Chrissy Teigen · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cravings By Chrissy Teigen · Miss Jones Baking Co.