Crazy Block Cheesecakes vs Sugar Plum Vegan · Bay Area shelf head-to-head
Crazy Block Cheesecakes and Sugar Plum Vegan, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sugar Plum Vegan carries more Brand PowerSugar Plum Vegan is in more Bay Area grocersSugar Plum Vegan fields the deeper lineup
Crazy Block Cheesecakes
Sugar Plum Vegan
16
brand power
38
6
products
26
1
categories
7
1
subcategories
12
1
grocers
2
$7.09
avg price
$7.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crazy Block Cheesecakes▭ Sugar Plum Vegan
Distribution · 30% of score4·8
C
S
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score39·89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crazy Block Cheesecakes
no top category Sugar Plum Vegan doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Crazy Block Cheesecakes · 1
only Sugar Plum Vegan · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crazy Block Cheesecakes · Sugar Plum Vegan
