Creminelli Fine Meats vs Olli Salumeria · Bay Area shelf head-to-head
Creminelli Fine Meats and Olli Salumeria, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Creminelli Fine Meats carries more Brand PowerCreminelli Fine Meats is in more Bay Area grocersCreminelli Fine Meats fields the deeper lineupCreminelli Fine Meats sits further up the premium end
Creminelli Fine Meats
Olli Salumeria
56
brand power
40
31
products
21
5
categories
3
6
subcategories
4
13
grocers
10
$3.64
price per oz
$2.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Creminelli Fine Meats▭ Olli Salumeria
Distribution · 30% of score54·42
carried in 13 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Deli Meats4 vs 1 SKUs
1% of shelf
only Creminelli Fine Meats
only Olli Salumeria
no top category Creminelli Fine Meats doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Creminelli Fine Meats · Olli Salumeria
