Creminelli Fine Meats vs Principe · Bay Area shelf head-to-head
Creminelli Fine Meats and Principe, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Creminelli Fine Meats carries more Brand PowerCreminelli Fine Meats is in more Bay Area grocersCreminelli Fine Meats fields the deeper lineup
Creminelli Fine Meats
Principe
56
brand power
23
31
products
6
5
categories
3
6
subcategories
3
13
grocers
3
$10.14
avg price
$11.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Creminelli Fine Meats▭ Principe
Distribution · 30% of score54·13
P
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Creminelli Fine Meats
only Principe
no top category Creminelli Fine Meats doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Creminelli Fine Meats · Principe
