Crepini vs Pasquier · Bay Area shelf head-to-head
Crepini and Pasquier, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pasquier carries more Brand PowerPasquier is in more Bay Area grocersPasquier fields the deeper lineupPasquier sits further up the premium end
Crepini
Pasquier
15
brand power
49
2
products
20
2
categories
7
2
subcategories
9
3
grocers
12
$11.22
avg price
$9.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crepini▭ Pasquier
Distribution · 30% of score13·50
C
P
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crepini
no top category Pasquier doesn’t also play in.
only Pasquier
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Crepini · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crepini · Pasquier
