Crest Hill Bakery vs Bread Srsly · Bay Area shelf head-to-head
Crest Hill Bakery and Bread Srsly, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bread Srsly carries more Brand PowerBread Srsly is in more Bay Area grocers
Crest Hill Bakery
Bread Srsly
17
brand power
33
5
products
7
2
categories
3
5
subcategories
4
1
grocers
10
$4.29
avg price
$13.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crest Hill Bakery▭ Bread Srsly
Distribution · 30% of score4·42
C
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crest Hill Bakery
no top category Bread Srsly doesn’t also play in.
only Bread Srsly
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Crest Hill Bakery · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crest Hill Bakery · Bread Srsly
