Crystal Geyser vs Saratoga · Bay Area shelf head-to-head
Crystal Geyser and Saratoga, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crystal Geyser carries more Brand PowerCrystal Geyser is in more Bay Area grocersCrystal Geyser fields the deeper lineupSaratoga sits further up the premium end
Crystal Geyser
Saratoga
44
brand power
38
20
products
8
2
categories
3
18
grocers
13
3.9¢
price per fl oz
15.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crystal Geyser▭ Saratoga
Distribution · 30% of score75·54
C
carried in 18 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crystal Geyser
no top category Saratoga doesn’t also play in.
only Saratoga
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Crystal Geyser · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crystal Geyser · Saratoga
