Culina vs Cocojune · Bay Area shelf head-to-head
Culina and Cocojune, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cocojune carries more Brand PowerCocojune is in more Bay Area grocersCocojune fields the deeper lineupCulina sits further up the premium end
Culina
Cocojune
22
brand power
53
6
products
22
2
categories
4
3
subcategories
5
3
grocers
19
99.1¢
price per oz
70.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Culina▭ Cocojune
Distribution · 30% of score13·79
C
carried in 3 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Culina
only Cocojune
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Culina · 0
no exclusive doors — everywhere Culina is, Cocojune is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Culina · Cocojune
