Daelmans vs Oreo · Bay Area shelf head-to-head
Daelmans and Oreo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oreo carries more Brand PowerOreo is in more Bay Area grocersOreo fields the deeper lineup
Daelmans
Oreo
15
brand power
53
3
products
74
1
categories
4
1
subcategories
7
5
grocers
14
91.8¢
price per oz
55.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Daelmans▭ Oreo
Distribution · 30% of score21·58
D
carried in 5 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Daelmans
no top category Oreo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Daelmans · 0
no exclusive doors — everywhere Daelmans is, Oreo is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Daelmans · Oreo