Darbo vs Maggi · Bay Area shelf head-to-head
Darbo and Maggi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Darbo carries more Brand PowerDarbo is in more Bay Area grocersDarbo fields the deeper lineupMaggi sits further up the premium end
Darbo
Maggi
42
brand power
33
18
products
10
3
categories
6
3
subcategories
7
12
grocers
5
$11.06
avg price
$6.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Darbo▭ Maggi
Distribution · 30% of score50·21
M
carried in 12 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score78·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Darbo · Maggi