Darbo vs Truly Indian · Bay Area shelf head-to-head
Darbo and Truly Indian, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Darbo carries more Brand PowerDarbo is in more Bay Area grocersDarbo fields the deeper lineup
Darbo
Truly Indian
42
brand power
27
18
products
6
3
categories
4
3
subcategories
5
12
grocers
4
$11.06
avg price
$5.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Darbo▭ Truly Indian
Distribution · 30% of score50·17
T
carried in 12 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score78·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Truly Indian
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Darbo · Truly Indian