Daring vs Gardein · Bay Area shelf head-to-head
Daring and Gardein, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gardein carries more Brand PowerGardein is in more Bay Area grocersGardein fields the deeper lineupDaring sits further up the premium end
Daring
Gardein
34
brand power
53
9
products
19
2
categories
4
9
grocers
10
96.6¢
price per oz
79.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Daring▭ Gardein
Distribution · 30% of score38·42
carried in 9 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Daring
only Gardein
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Daring · 3
only Gardein · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Daring · Gardein
