Daring vs Impossible · Bay Area shelf head-to-head
Daring and Impossible, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Impossible carries more Brand PowerImpossible is in more Bay Area grocersImpossible fields the deeper lineupDaring sits further up the premium end
Daring
Impossible
34
brand power
55
9
products
23
2
categories
6
9
grocers
13
96.6¢
price per oz
89.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Daring▭ Impossible
Distribution · 30% of score38·54
carried in 9 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Daring
only Impossible
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Impossible · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Daring · Impossible
