Daring vs Jack & Annie's · Bay Area shelf head-to-head
Daring and Jack & Annie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jack & Annie's carries more Brand PowerDaring is in more Bay Area grocersDaring sits further up the premium end
Daring
Jack & Annie's
34
brand power
40
9
products
11
2
categories
5
9
grocers
7
96.6¢
price per oz
88.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Daring▭ Jack & Annie's
Distribution · 30% of score38·29
carried in 9 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Daring
only Jack & Annie's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jack & Annie's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Daring · Jack & Annie's
