Dash vs Kinder's · Bay Area shelf head-to-head
Dash and Kinder's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kinder's carries more Brand PowerKinder's is in more Bay Area grocersKinder's fields the deeper lineupDash sits further up the premium end
Dash
Kinder's
27
brand power
60
5
products
96
3
categories
6
3
subcategories
15
6
grocers
14
$5.82
avg price
$7.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dash▭ Kinder's
Distribution · 30% of score25·58
D
carried in 6 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dash
no top category Kinder's doesn’t also play in.
only Kinder's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dash · 0
no exclusive doors — everywhere Dash is, Kinder's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dash · Kinder's
