Dave's Gourmet vs HOT ONES · Bay Area shelf head-to-head
Dave's Gourmet and HOT ONES, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dave's Gourmet carries more Brand PowerDave's Gourmet is in more Bay Area grocersDave's Gourmet fields the deeper lineup
Dave's Gourmet
HOT ONES
45
brand power
24
19
products
9
3
categories
2
5
subcategories
2
16
grocers
3
$11.21
avg price
$15.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dave's Gourmet▭ HOT ONES
Distribution · 30% of score67·13
H
carried in 16 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dave's Gourmet
only HOT ONES
no top category Dave's Gourmet doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dave's Gourmet · HOT ONES
