Dave's Gourmet vs Truff · Bay Area shelf head-to-head
Dave's Gourmet and Truff, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dave's Gourmet is in more Bay Area grocersTruff fields the deeper lineupTruff sits further up the premium end
Dave's Gourmet
Truff
45
brand power
47
19
products
25
3
categories
4
5
subcategories
7
16
grocers
12
58.6¢
price per oz
$2.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dave's Gourmet▭ Truff
Distribution · 30% of score67·50
carried in 16 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments7 vs 11 SKUs
<1% of shelf
only Dave's Gourmet
only Truff
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dave's Gourmet · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dave's Gourmet · Truff
