Dave's Killer Bread vs House Of Bagels · Bay Area shelf head-to-head
Dave's Killer Bread and House Of Bagels, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dave's Killer Bread carries more Brand PowerDave's Killer Bread is in more Bay Area grocersDave's Killer Bread fields the deeper lineupHouse Of Bagels sits further up the premium end
Dave's Killer Bread
House Of Bagels
61
brand power
10
52
products
2
4
categories
1
14
subcategories
1
21
grocers
2
$8.51
avg price
$7.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dave's Killer Bread▭ House Of Bagels
Distribution · 30% of score88·8
H
carried in 21 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dave's Killer Bread
only House Of Bagels
no top category Dave's Killer Bread doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dave's Killer Bread · House Of Bagels
