David vs Dr Ginger's · Bay Area shelf head-to-head
David and Dr Ginger's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
David carries more Brand PowerDavid is in more Bay Area grocersDavid fields the deeper lineup
David
Dr Ginger's
61
brand power
14
26
products
3
8
categories
2
11
subcategories
3
17
grocers
1
$7.12
avg price
$10.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ David▭ Dr Ginger's
Distribution · 30% of score71·4
D
carried in 17 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score89·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Toothpaste4 vs 1 SKUs
only Dr Ginger's
no top category David doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: David · Dr Ginger's
