David vs Eco-dent · Bay Area shelf head-to-head
David and Eco-dent, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
David carries more Brand PowerDavid is in more Bay Area grocersDavid fields the deeper lineupEco-dent sits further up the premium end
David
Eco-dent
61
brand power
26
26
products
7
8
categories
2
11
subcategories
3
17
grocers
4
$1.57
price per oz
$4.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ David▭ Eco-dent
Distribution · 30% of score71·17
E
carried in 17 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score89·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Toothpaste4 vs 3 SKUs
only Eco-dent
no top category David doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: David · Eco-dent
