Deer Park vs Saratoga · Bay Area shelf head-to-head
Deer Park and Saratoga, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Saratoga carries more Brand PowerSaratoga is in more Bay Area grocersSaratoga fields the deeper lineup
Deer Park
Saratoga
11
brand power
38
2
products
8
1
categories
3
2
grocers
13
$6.64
avg price
$7.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Deer Park▭ Saratoga
Distribution · 30% of score8·54
D
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Deer Park
no top category Saratoga doesn’t also play in.
only Saratoga
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Deer Park · Saratoga
