Del Monte vs Sunsweet · Bay Area shelf head-to-head
Del Monte and Sunsweet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Del Monte carries more Brand PowerDel Monte is in more Bay Area grocersDel Monte fields the deeper lineup
Del Monte
Sunsweet
66
brand power
42
114
products
19
10
categories
2
25
subcategories
3
14
grocers
13
24.4¢
price per oz
89.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Del Monte▭ Sunsweet
Distribution · 30% of score58·54
carried in 14 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Del Monte
only Sunsweet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Del Monte · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Del Monte · Sunsweet
